The Zero Waste Place initiative was announced as part of the Waste Strategy in May 2007
which committed the Government to take forward the initiative as one of the measures to embed
changed behaviour across the country.
“Zero waste” is a simple way of encapsulating the aim to
go as far as possible in reducing the environmental impact of waste. The objective of the project is
to identify and monitor 6 places to become exemplars of good environmental practice on all waste.
The participating places will fulfil a pathfinder role in identifying the barriers and illustrating solutions to enable others to adopt the most effective approach to zero waste, providing a year-end report in 2009.
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